HALF KERSTMIS 2026 FIRST PRESS GOLD EDITION HIDDEN BEER #25 FREE SOLD OUT EVERY YEAR SINCE 2021 ONLY NOW. AFTER THIS WE REWIND THE TAPE. HALF KERSTMIS 2026 FIRST PRESS GOLD EDITION HIDDEN BEER #25 FREE SOLD OUT EVERY YEAR SINCE 2021 ONLY NOW. AFTER THIS WE REWIND THE TAPE.
Half Kerstmis has started · June 24

Press play on Half Kerstmis.

Advent 2026 — there’s music in it.

This year Beer in a Box comes in the shape of an iconic boombox. Behind the speakers and dials hide 24 carefully picked craft beers for December. Only available this weekend as a First Press Gold Edition, plus a secret 25th beer: the Hidden Track.

Sold out every year since 2021 Only available now 100,000+ beer lovers came before you
Just reserved
Beer in a Box gouden boombox adventskalender 2026
'26First Press
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Already calendars reserved this weekend
Why this weekend?

Three things you can only get now .

▶ REASON 01

First Press Gold Edition

The gold limited print edition we’re pressing this weekend and never reprinting. A real first pressing.

▶ REASON 02

A secret 25th beer

Your Hidden Track: a secret 25th beer in every box. We’re not telling. No brewery, no style, no hints. A welcome surprise.

▶ REASON 03

Best price of the year

Launch crew bonus plus the sharpest price the calendar will get all year. Also nice.

2 out of 3 members order again every year. Sold out every year since 2021, too. Waiting until August is honestly usually a bad plan.

The 2026 edition line-up

Headliners of the Boombox

The brewers behind December’s loudest tracks.

Main Stage
PõhjalaAmagerZichovecMikkeller
Loud Stage
Magic RoadMonstersP.I.G.S. Brew Co.Tankbusters
Midnight Stage
Dot BrewBlackout BrewingHomeland × Sudden Death
Special Guests
Poesiat & Kater × Beer in a BoxFolkingebrewOuwe Skilder
+ more secret acts to be announced You’ll only know once you open it

This isn’t a partner list.

This is the line-up.

Discover the Exclusive calendar
First Press Gold Edition

First Press Gold. Only during Half Kerstmis.

Like a first pressing of a beloved record. The music stays the same, but collectors know it’s that first run that’s special.

That’s why we’re introducing the First Press Gold Edition: a gold version of our iconic Advent Boombox, exclusively available June 24 through 26. The same 24 beers, but in a finish that’s not coming back after this weekend. No reprint. No second chance. One-time only, for the real ones.

Same 24 beers. Different status.

Claim the First Press Gold
FIRST PRESS GOLD · '26
First Press Gold Edition gouden boombox
Track #25 - a secret 25th beer
A secret 25th beer · free in every box

Waiting = missing Track #25.

The best mixtapes have a hidden track. Reserve this weekend and Track #25 is free in your box — a secret 25th beer, brewed by an artist you definitely know. Who? What? Which style? You’ll only find out when you open it.

Only available for those who press play right now.

Give me that Hidden Track
The story

The soundtrack to your December

Behind every track hides a beer. The cassette booklet has the order; you set the volume.

The widest variety of styles and flavours. From Prince to Metallica. From Doe Maar to the Spice Girls.

TripelIPAStoutBarrel AgedTIPADIPABarleywinePastry
Beer in a Box cassetteboekje met 24 muziek-iconen als tracklist
the contents

So what’s actually in that boombox?!

Behind the speakers hides a complete craft-beer soundtrack for December. For twenty-four days you’ll be cracking a new beer every day. A first sneak peek below. Probably your best December decision since buying that air fryer.

▶ THE BOX ITSELF

A proper retro boombox

No cardboard compartment box. An interactive boombox you’ll keep around after December.

▶ 24 SINGLES

Every slot a vinyl single

24 compartments shaped like singles. One a day.

▶ CASSETTE BOOKLET

The tracklist

Which track you open which day.

▶ CUSTOM BEERS

Custom artwork

Beers with Beer in a Box references.

▶ STICKERS

Sticker pack

For your laptop, fridge, your mum...

▶ EASTER EGGS

Hidden details everywhere

References, jokes and winks drawn by a real comic artist. No AI. #humanmade

▶ SOUNDTRACK

A proper playlist included

Scan, press play and drink along with the soundtrack to your December.

Independently tested

Even the Bankzitters give us an 8.

★★★★★★★★☆☆
8/ 10 · Bankzitters

The guys who test everything tested our Box too. And were — for their standards — suspiciously enthusiastic. Watch for yourself.

Reserve yours
Bankzitters testen de Beer in a Box adventskalender
Mixtapes - van exclusief tot discover
Two calendars, two vibes

Pick your mixtape.

Two sides of the same tape. Both with the First Press Gold print and a secret 25th beer as Hidden Track. Which one are you?

Just reserved
Most chosen Side A

Exclusive

Exclusive mixtape kalender

For the music nerd hunting unique releases. IPAs, Stouts, Sours and Barrel Aged hammers from brewers giving it everything. Loud beers, questionable dancing.

  • 24 exclusive beers, specially brewed or exclusively launched
  • Top brewers from Europe and the Netherlands
  • Lots of custom cans with original artwork
  • Be first to check in every day on Untappd
Reserve Exclusive
Side B

Discover

Discover mixtape kalender

Your personal mixtape. For those who want adventure, but don’t need to be knocked off the sofa by a 12% Stout every day.

  • Tuned to your taste; everyone gets a unique calendar
  • Guaranteed new Untappd check-ins
  • Surprising, approachable and personal
  • Your personal beer mixtape
Reserve Discover
The community

Rated by many a beer lover.

Real Untappd check-ins from last year’s edition. They’re still being cracked, rated and shared. You can be part of it later this year.

You’re in good company

Every December we do this together . And it grows every year.

900,000+Beers discovered together
400,000+Times checked in on Untappd
2021And sold out every year since
24Days counting down together in December

This is more than an advent calendar. It’s a full December experience. Twenty-four beers you’ve never had. Stories to uncover. Surprises to find. And packaging far too fun to bin after Christmas. Thousands of beer lovers share this journey every December. This year, you can come along too.

Expert & brewer proof

Brewed by people who take beer seriously .

For the Exclusive we work with top brewers from the Netherlands and around the world. Some beers are brewed specifically for this calendar, others are launched here first. Many cans get custom artwork tied to the theme. The box is gorgeous. The contents are even tastier.

Custom bieren met eigen artwork

Custom cans with their own artwork & easter eggs

Build your beer crew

December’s better with your crew.

Bring your friends in for Half Kerstmis. If they reserve too, you both get something extra. No ’enter to win’. Just guaranteed. Because chances make you thirsty. Beer makes you friends.

1
Reserve your own calendar

You get your personal crew link straight away.

2
Share it with friends, colleagues or vague acquaintances

Text, story, however.

3
They reserve, you both score

Instantly and guaranteed.

Guaranteed

What your crew gets you

€ 10 shop credit per friend
for both of you

No cap. More crew = more beer.

The credit (after two business days) is ready for you as soon as the other person has ordered their box.

Start my crew

Aftervent: December doesn’t end on the 24th. Amateur.

For after Christmas through New Year’s: 6 heavy hitters for anyone who after 24 days thinks ’nice, but what are we drinking tomorrow?’ Premium add-on, limited stock, add to your reservation.

Extend December

Merchandise: Cheesy Christmas jumper & unique one-off Advent glass

No bundle of trinkets this year. This year: a guarantee on the cheesiest Beer Christmas jumper since 2021 AND the unique Beer Advent glass. Full colour and one-off.

I’m going all-in!
FAQ

Frequently given answers.

Because Half Kerstmis has the First Press Gold Edition, Hidden Track #25 and the best price of the year. And because we’ve sold out every year since 2021. After that, the calendar’s still the best in the world — according to a grinning Beer — just thinner.

Then go for the Discover Edition. It gets tuned to your taste, with beers you actually love.

For the Discover Edition we use your taste profile and Untappd link to pick new beers. Guaranteed new check-ins. The Exclusive Edition only contains brand-new beers.

Yes. Everyone who reserves during Half Kerstmis gets the First Press Gold print and Hidden Track #25 free in their box. Both calendars, Exclusive and Discover.

Yes. But honestly: reserve two then. Give one, keep one. Saves you the regret later.

Well in time for December. The Beer understands deadlines. Mostly.

Last call

Half Kerstmis does not wait.

The timer is running. The First Press is limited. Hidden Track #25 disappears after this drop. And somewhere out there, someone is hesitating who’ll later say ’I should have’. Don’t be that person.

First Press Gold Edition Secret 25th beer (Hidden Track) Best price of the year
Just reserved
Press play. Reserve your calendar.

Sold out every year since 2021 · Delivered well in time for December

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